Branding - Typography

I led a rebrand and identity refresh, developing a cohesive visual identity centered on a custom typeface and a unified system of symbols. I created multiple typographic variations to support flexibility across applications, ensuring consistency and clarity across digital platforms, clothing tags, and packaging.

All assets were designed using Adobe Photoshop and Adobe Illustrator.

Packaging - Brand Identity

I developed a cohesive packaging system that carries the brand into a more tactile, physical experience. This included logo-marked tissue paper, postcards, stickers, and hangtags, all designed to feel considered and consistent to turn even the smallest details into part of the overall identity.

All assets were designed using Adobe Photoshop and Adobe Illustrator.

Email Marketing - Brand Identity

Email marketing campaigns for Woodrose Deli that drove higher customer engagement through strategic CTA placementand a cohesive visual system. Each design translates the brand’s energy into a digital experience that feels emotionally engaging.

All assets were designed using Adobe Photoshop and Adobe Illustrator.

Editorial

The S26 lookbook was designed and retouched to present the collection to potential buyers, combining curated imagery with refined layout design. The process included photo selection, retouching, and the development of a cohesive visual narrative to effectively showcase the collection

           The final lookbook was designed in Adobe InDesign.

Motion Design - Brand Identity

A logo animation was created as an end card for social media, developed in close collaboration with the founder to shape the concept and storytelling. The animation was designed to reinforce brand recognition across digital platforms.

Selected Clients: Ajinomoto · Amazon Music · Remitly · Mastercard

Created in Adober After Effects

Motion Design

Reel-based motion graphics and paid social advertising assets were developed for digital campaigns, following established brand guidelines across a range of clients.

Selected Clients: Ajinomoto · Amazon Music · Remitly · Mastercard

Created in Adober After Effects

Editorial - Publication

Final publication in the series examining the themes of my thesis, “Why Do We Wear What We Wear,” featuring visual explorations and diary entries on the personal connections between clothing and identity.

Designed in Adobe Photoshop and InDesign. Drumleaf Bound, printed on 115 gsm.

Branding - Packaging

Product concept designed for heavy sleepers. When the alarm goes off, the device rolls around, targeting those who instinctively turn off alarms in their sleep.
 
Concept and 3D render created in Blender and Adobe Illustrator.